Report on Indian Print Media - April 2009

Research report by 'Mehta Group'
     
India is one of the few countries in the world to have large number of newspapers, which not only reflects the vitality and vibrancy of the media, but also the new vitality of our economy. The structure of the Indian print media industry is highly fragmented with importance to regional dominance. The Indian print media segment primarily comprises newspaper and magazine publishing. Book Publishing also forms part of the print media though currently the share is not substantial.

The large readership for newspapers transcends from the rapidly growing readership base growth of business newspapers, it also illustrates the growing interest that the general public now evinces in economic matters which reflect the growing importance of business and economy in our national discourse.
   
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