HUL posted a growth of 7.1% in Net sales at Rs. 4793.9 crore in Q1FY11 as against Net sales Rs. 4475.7 crore in Q1FY10. Drop in realizations led to a lower revenue growth despite the double digit volume growth of 11% (YOY). Although raw material costs increased A&P spends (35% YoY), led EBITDA margin to decline by 190 bps (YOY) to 14.0%. The net profit declined by 1.8% to Rs. 533.2 crore in Q1FY11 from Rs. 543.2 crore in Q1FY10.