ITC, with broad base growth across all segments, posted a rise of 18.0% in Q1FY11 Net Sales to Rs 4816.6 crore against Rs 4082.7 crore in Q1FY10. Despite of inflationary trend and steep hike in excise duty (cigarettes), robust volume growth in Non-Cigarette FMCG business and competitive marketing strategies aided the company to improve EBITDA margin to 38.6% for current quarter. Meanwhile, lower depreciation charge and tax exemption status of certain new manufacturing facilities, lifted the Q4FY11 Net Profit by 21.8% (YoY) to Rs 1070.3 crore.